The culture wars are still going on?
http://abcnews.go.com/Business/story?id=4380414&page=1
Online Bookstore Charged With Nazi Tactics
Marketing Expert Says Strategy — and Free Publicity — Is Effective
By Susan Donaldson James
March 4, 2008Using a clever strategy that has pit Christian readers against anti-censorship intellectuals, a new online bookstore has impressed some marketing experts with its enlightened approach.
Abunga.com — a kind of Facebook meets prayer book — touts itself as a “family friendly” Web site that allows its buyers to ban saucy books from their accounts. What’s more, if enough customers block a certain book, the company removes it from the site altogether.
Just this month, the Knoxville, Tenn., site banned “The Golden Compass,” a children’s fantasy novel that has been targeted by religious groups as being anti-Christian since the release of the film version of the book in December.
The site launched in the fall and initially blocked 65,000 titles; since then, another 100 to 200 books have been dropped.
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Last month, Martin sent out an e-mail to supporters, saying, “The battle has now begun.”


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